El brief: Comunicar su renovado portafolio.
Mediante una estrategia digital, creamos intriga quitando todos lo modelos Hyundai de sus redes,
donde solo encontrábamos los mismos fondos pero está vez sin vehículos, incentivando una gran expectativa
al lanzamiento del spot así como una gran interacción de la audiencia.
The brief: Communicate your renewed portfolio.
Through a digital strategy, we created intrigue by removing all Hyundai models from their networks, where we only found the same funds but this time without vehicles, encouraging great expectations for the launch of the spot as well as great audience interaction.
Through a digital strategy, we created intrigue by removing all Hyundai models from their networks, where we only found the same funds but this time without vehicles, encouraging great expectations for the launch of the spot as well as great audience interaction.
Agencia: Havas Perú
Cliente: Hyundai Perú
EQUIPO CREATIVO
DCG: Andrés Briceño
Head of Art: Daniel Alvan
Director Creativo: Nestor Morales
Director de Arte: Hubert Grandez, Dhan Arrunategui
Copywriters: Christian Blancas, Paulo Urbina
Dupla Creativa Contenido: Frank Maguiña, Gonzalo Paredes
Content Designer: Isaac Olivares
Content Creator: Jean Pierre del Solar
Ejecutiva de Cuentas: Pamela Flores
Business Unit : Luis Delgado
Directora de Producción: Giuliana García
Productor: Diego Nole
CASA REALIZADORA
SHIWA
Director: Sebastian Castro
Productora: Paola Arguelles
